Here, Estee Lauder offers a customer a selection from its cosmetics available at Macy’s in this March 2020 self-mailer. There’s probably no word that works better than “Free”. This Florida Gulf Coast University appeal from February 2020 notes how donations helped these students. Whether you’re a business or a non-profit, look for ways to show your impact on the lives of individuals.
Asurion, a device insurance and warranty provider, mailed this letter to a Verizon Wireless customer in January 2020. Mail can welcome a new customer to the fold and provide valuable paper backup.
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Some companies leverage their branding images from TV and other media to stand out in the mail, as GEICO and other insurers frequently do. Retailer ’s postcard from April 2020 highlights its apps as well as online advice. It also sets the stage for the rest of the pitch.Ĭustomers today expect that companies are accessible in many ways on the web. This quiz on the front of the outer envelope intrigues the audience in this acquisition effort for the Harvard Heart Letter newsletter, a Grand Control.Ī headline that asks a question is more powerful than one used in the middle of a paragraph because it immediately attracts the reader’s attention, as in this July 2020 mailer from Relax the Back, a bed retailer. PNC Investments gets prospects to think about their retirement plans - and look to the company for help - with a 5-point checklist postcard that was mailed in March 2020. Scent strips are a few out of many possible options drive that point home on this February 2020 self-mailer. This large image on the front of an August 2020 self-mailer easily illustrates United Healthcare’s Virtual Visits.įunction of Beauty offers customizable hair care products.
In this February 2020 effort, on one panel of a self-mailer, icons and short copy work together to describe 3 big benefits of the service. Hello Fresh, a start-up meal kit provider, has used direct mail extensively as part of its marketing plan.
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